I saw a petition going around asking Netflix to finally make season 3 of Mindhunter. I doubt that will happen considering how costly that show was to produce, but I would love to see it.
It did jog my memory that I had started and never shipped a little project I intended to call “Brandhunter.” Like other Netflix shows, Mindhunter had some pretty intense product placement. Much more fun to spot in this show though, with really detailed 1970s and ’80s era design and packaging.
I ended up tracking all the brands that pop up—from many defunct companies and plenty of still thriving ones. I appreciated the more subtle world building some brands provided, but I especially loved the record scratch, take-you-out-of-the-scene product placement.
Maybe if they make a season 3, I’ll end up shipping this project for real, but in the meantime here are a few of my faves: